About

A Dealership Built on Integrity

 

When Hendrick Automotive Group Chairman Rick Hendrick partnered with Bob Barbour to create a new Honda dealership in Greenville, NC, an amazing thing happened: Barbour Hendrick Honda Greenville was born. Serving the Rocky Mount, New Bern, and Goldsboro areas with exceptional customer service and a commitment to providing the best possible car buying experience from start to finish, this dealership delivers in all the right ways.

The Customer Service You Deserve

Our associates are here to help you find the right vehicle for the right price. From our sales associates to our finance experts to the skilled technicians in our service center, the Barbour Hendrick Honda Greenville team is here to serve you.

The Selection You Want

 

We stock the full lineup of brand-new Honda models, all of them competitively priced and ready for your test drive. It doesn't end there, though - we also maintain a huge and diverse inventory of high-quality used cars, trucks, vans, and SUVs from just about every automaker there is!

  

A selection like ours ensures that you won't have to spend too much of your valuable time driving around town in search of a vehicle that meets all of your needs. One visit to Barbour Hendrick Honda Greenville, and you'll be able to bring your search for the perfect vehicle to a happy conclusion.

The Savings You'll Love

 

We price all of our new and used vehicles enticingly low from the start, and our finance team is on hand to help you get approved for a great auto loan or introduce you to some fantastic lease offers. The savings at Barbour Hendrick Honda Greenville go even deeper, however, with incentives, dealership discounts, and specials on our featured inventory that will help you get the vehicle you love for a price you'll have to see to believe.

 

The Auto Care You Need

 

Our automotive service center is staffed with a team of professional technicians who know all the ins and outs of your vehicle, regardless of make and model. Because your safety is number one, you can count on getting recommendations you can trust, without worrying about being quoted inflated service prices or unnecessary repairs. In fact, we even have a lineup of service specials to help you get your vehicle the work it needs to operate at its best, safest, and most efficient. In this and all other departments, you can trust Barbour Hendrick Honda Greenville to do right by you.

 

 Barbour-Hendrick Honda celebrated its brand-new 36,500 square-foot facility with a special luncheon with teammates and local dignitaries.

 

Hendrick Automotive Group began in 1976 when a 26-year-old Rick Hendrick purchased a struggling Chevrolet franchise in Bennettsville, South Carolina, thus becoming the youngest Chevy dealer in the country. Hendrick's influence sparked a dramatic sales increase as the once-troubled location soon became the region's most profitable.

Since then, Hendrick Automotive Group has grown to become the largest privately held automotive retail organization in the United States, currently representing 134 franchises and 26 manufacturer nameplates from the Carolinas to California.

Headquartered in Charlotte, North Carolina, the company employs over 11,000 people in its 97 dealership locations, 21 collision centers, and four accessories distributor installers in 13 states. In 2024, Hendrick Automotive Group generated over $13.6 billion in revenue after selling more than 206,000 vehicles and servicing 2.6 million cars and trucks.

For more information on Hendrick Automotive Group and to view our nationwide inventory of over 30,000 cars, trucks, and SUVs, please visit HendrickCars.com.