About Our Dealership

A Dealership Built on Integrity
When Hendrick Automotive Group Chairman Rick Hendrick partnered with Bob Barbour to create a new Honda dealership in Greenville, NC, an amazing thing happened: Barbour Hendrick Honda Greenville was born.
Welcome to Barbour-Hendrick Honda Greenville, your hometown dealership in the heart of Greenville, NC! We take pride in offering a warm, honest, and professional car-buying experience for drivers across the Greenville area and beyond - including Raleigh, Winterville, and New Bern. We believe buying or servicing a vehicle should feel exciting, not stressful. That's why every visit to Barbour-Hendrick Honda is backed by our strong commitment to quality, transparency, and unbeatable customer satisfaction. We're here to help every step of the way.
The Customer Service You Deserve
At Barbour-Hendrick Honda Greenville, we treat every customer like family.
Our Honda Expertise Sets Us Apart. As an authorized Honda dealership, we know Honda vehicles inside and out. That means when you visit our showroom, you're not just browsing vehicles - you're getting expert insight into what makes each Honda special. Whether you're interested in the tech-forward 2026 Honda Accord, the family-friendly Pilot, or the adventurous Passport, our team can help you choose the particular vehicle that fits your life and your budget.
Serving the Greater Greenville Community. We're proud to be part of the growing Greenville community and work hard to give back whenever we can. Our roots in the area run deep, and we love seeing familiar faces walk through our doors every day. We encourage you to compare our experience and service to other local dealerships; we think you'll find our customer-first approach and Honda expertise truly stand out.

The Selection You Want
We're your one-stop shop for everything Honda. Explore our wide-ranging inventory:
- New Honda Inventory: Explore the full lineup of 2026 Honda vehicles, including the Civic, Accord, CR-V, Pilot, HR-V, and Ridgeline. Whether you're shopping for fuel efficiency, family comfort, or tech-loaded features, we've got a model for every lifestyle.
- Electric Vehicles (EVs): We offer Honda's growing EV lineup and hybrid models, providing eco-conscious options without compromising performance or style.
- Used and Certified Pre-Owned Vehicles: We offer a carefully selected range of pre-owned cars, SUVs, and trucks. Each one is inspected for quality and value. Looking for even more peace of mind? Check out our HondaTrue Certified vehicles.
The Savings You'll Love
Our financing team works with different lenders to help you secure the right loan or lease for your budget.
Flexible Financing Options. Whether you're buying new, used, or leasing a vehicle, we'll walk you through your options and help you find a payment plan that works for you.
The Auto Care You Need
We offer complete vehicle maintenance and repair services staffed by factory-certified technicians. You can trust our team for everything from routine oil changes to major repairs, always using genuine OEM parts and accessories.
Experience Our State-of-the-Art Facility & Customer Amenities
Barbour-Hendrick Honda celebrated its brand-new 36,500 square-foot facility with a special luncheon with teammates and local dignitaries.
Executives from Honda, Chairman Rick Hendrick, Bob Barbour, Greenville Mayor P.J. Connelly, and Market Area Vice President Chuck Colson joined General Manager Scott Byrley and the entire Barbour-Hendrick Honda team in a ribbon-cutting ceremony and luncheon in honor of the opening. The facility, which sits on 11 acres and offers 27 total service bays, is full of customer amenities, including:
- Free Wi-Fi
- A coffee and snack bar (including free popcorn!)
- Complimentary shuttle service to area businesses and attractions
While the new facility is inviting and provides the amenities that our customers deserve, the dealership remains focused on people because of the culture that has been built over more than 40 years. We are grateful for the opportunities the Greenville community has provided, and we will continue to serve our customers and give back to the community as we look towards the future.

Visit Us Today
Conveniently Located in Greenville, NC. You'll find our dealership conveniently located, just minutes from downtown Greenville, ECU, and all the surrounding neighborhoods. We are on Greenville Boulevard.
Explore Our Inventory Online or In Person. We know life gets busy, so we make it easy to search vehicles and shop for your next vehicle online. From browsing our current inventory to scheduling your service appointment, you can handle almost everything from the comfort of your home.
Contact Us Today. Whether you're in Greenville, Raleigh, or anywhere in eastern North Carolina, we're here to help you find the vehicle you've been dreaming about. Here's how to reach us:
- Visit Us: Stop by our showroom in Greenville, NC.
- Call Us: Our friendly team is happy to answer your questions.
- Online: Browse inventory, schedule service, or contact us online any time.
- Book Your Test Drive: Get behind the wheel of a 2026 Honda model today.
Join the Barbour-Hendrick Honda Greenville Family. At Barbour-Hendrick Honda Greenville, we're not just here to sell vehicles - we're here to help people. Visit us today and discover what sets us apart.
Disclaimer: This content was drafted with AI assistance for initial drafting, reviewed by a subject-matter expert for accuracy, and edited by our team of writers and editors.
Why Buy From Barbour-Hendrick Honda Greenville
About Hendrick Automotive Group
Hendrick Automotive Group began in 1976 when a 26-year-old Rick Hendrick purchased a struggling Chevrolet franchise in Bennettsville, South Carolina, thus becoming the youngest Chevy dealer in the country. Hendrick's influence sparked a dramatic sales increase as the once-troubled location soon became the region's most profitable.
Since then, Hendrick Automotive Group has grown to become the largest privately held automotive retail organization in the United States, currently representing 134 franchises and 26 manufacturer nameplates from the Carolinas to California.
Headquartered in Charlotte, North Carolina, the company employs over 11,000 people in its 97 dealership locations, 21 collision centers, and four accessories distributor installers in 13 states. In 2024, Hendrick Automotive Group generated over $13.6 billion in revenue after selling more than 206,000 vehicles and servicing 2.6 million cars and trucks.
For more information on Hendrick Automotive Group and to view our nationwide inventory of over 30,000 cars, trucks, and SUVs, please visit HendrickCars.com.
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Barbour-Hendrick Honda Greenville
3300 S Memorial Dr
Greenville, NC 27834
- Sales: 252-231-2111